speak to A CAREER COACH
Submit an enquiry
ENJOY A HIGHLY REWARDING CAREER IN MARKETING WITH THE 2 YEAR HYBRID PGDM
get program overview
MARKETING MANAGEMENT PGDM-MM-HB
Master management concepts in the context of a fast-evolving marketing ecosystem which includes technology and data complex customer behaviour and omnichannel brand experiencesSelect from multiple batch schedules for flexible and convenient learning as opposed to part-time and online management programs with rigid deadlines for
01
Strong Understanding of Various Marketing Principles
02
Exposure to Varied Branding Elements/Strategies
03
Learn effective CRM implementation strategies for business business performance
04
Master various soft skills from experienced trainers
1*When you enrol with us, you may be privy to another exclusive set of events and topics while bearing proximity to the overall objective and themes. Some of them may involve additional registration fees and will be hosted at our Mumbai campus.
Curriculum
Opt for a syllabus that's designed to unlock your best potential unlike standard management programs.
Code
SEMESTER I
391
Principles of Management
750
Financial Accounting
751
Human Resource Management
835
Marketing Management in the Digital Era
752 Managerial Economics **
753
Organisational Behavior
** Available in E-Book format only
Code
SEMESTER II
408
Strategic Management
66
Cost Accounting
733
Innovation Management **
836
Mastering Life Skills and Successful Interview Preparation
834
Legal Aspects of Business
338
Project WeLike
Code
SEMESTER III
693
Marketing Research **
724
Consumer Buyer Behavior
716
Advertising & Sales Promotion
706
Distribution Management
218
Marketing Finance
-
** Available in E-Book format only
Code
SEMESTER IV
427
Product/ Brand Management1**
754
E-Commerce and CRM **
829
Digital Marketing **
830
Marketing Analytics **
878
Career Toolkit
879
Capstone Project
Code
SEMESTER I
837
Principles of Management
750
Financial Accounting
751
Human Resource Management
835
Marketing Management in the Digital Era
752 Managerial Economics **
753
Organisational Behavior
** Available in E-Book format only
Code
SEMESTER II
408
Strategic Management
66
Cost Accounting
733
Innovation Management **
836
Mastering Life Skills and Successful Interview Preparation
834
Legal Aspects of Business
338
Project WeLike
Code
SEMESTER III
693
Marketing Research **
724
Consumer Buyer Behavior
716
Advertising & Sales Promotion
706
Distribution Management
218
Marketing Finance
-
** Available in E-Book format only
Code
SEMESTER IV
427
Product/ Brand Management **
754
CRM **
847
Digital Marketing **
830
Marketing Analytics **
878
Career Toolkit
879
Capstone Project
Know About Admission & Fees
.
Experience a quick and stress-free admission process that doesn’t require you to compromise on work or personal commitments unlike traditional part-time managment and online management programs.
Eligibility Criteria
Graduation from a recognized Indian university
Graduation from an international university
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS
Admission Process
Apply online or download application form for walk-in admission
Upload or submit certificates, ID proof, and other documents.
Pay program fees
Get admission confirmation
Fee Structure
Entire fees of Rs. 1,26,000/- for two years to be paid in advance, without Personal Contact Program (PCP) OR
Rs. 1,29,600/- along with PCP fees
Rs. 1,29,600/- along with PCP fees
Yearly option Rs. 66,000/- per year without PCP fees OR
Rs. 69,600/- along with PCP fees
Rs. 69,600/- along with PCP fees
Overseas Students US $2000/- (Total Course fee for 2 year)
Alternatively, students can pay fees in Indian currency. The amount is Rs. 1,50,000/-
Get the Hybrid Edge
| Feature |
Hybrid learning |
Distance Learning |
Online Learning |
Classroom Learning |
|---|---|---|---|---|
| Virtual Interactive Classrooms |  |
- | |
- |
| eLearning Toolkit | |
- | - | - |
| Physical Course Material | |
|
- | |
| eBooks | |
- | |
- |
| Experiential Learning Programs | |
- | - | - |
| Online Video Library | |
- | |
- |
| On-Ground Contact Programs | |
- | - | |
| Industry Visits | |
- | - | |
| Weekend Workshops | |
- | - | |
|
Virtual Sessions on Soft Skills’ Development |
|
- | - | - |
| Industry News Updates | |
- | - | - |
| Online Guest Lectures | |
- | - | - |
| On-Call Query Support | |
|
|
- |
Peek Into Student Community
“
The program helped me thoroughly in understanding marketing and branding. This further assisted me in developing the brand identity for my own company.
”
Divya Doshi, Owner, Bodhi.com
Sales and marketing professional with 18 years of experience
15%*
Hybrid PGDM students prefer to specialize in Marketing Management
*All data is indicative and based on a recent student survey
Discover Industry Accolades
Trade Community’s Acknowledgment
Recipient of the ‘Best Innovative Institute’ award by ASSOCHAM
Winner of the ‘Best Industry Linked Management Institute in India’ award from AICTE-CII
Got questions?
Hybrid PGDM programs
Banking, Investment & Insurance
Rural & Agribusiness Management
Hospitality Management
Healthcare Management
Travel And Tourism Management
IT Project Management
E-commerce Management
International Business Management
Media & Advertising Management
SERVICES EXCELLENCE
Pg & Certificate Programs
Most Frequented Sections
Other Popular Sections
© Welignkar Education - All rights reserved.
