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ENJOY A HIGHLY REWARDING CAREER IN MARKETING WITH THE 2 YEAR HYBRID PGDM

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Program
Overview
Curriculum

Admission
& Fees
The Hybrid
Edge
Student
Community
get program overview

MARKETING MANAGEMENT PGDM-MM-HB

Master management concepts in the context of a fast-evolving marketing ecosystem which includes technology and data complex customer behaviour and omnichannel brand experiences

Select from multiple batch schedules for flexible and convenient learning as opposed to part-time and online management programs with rigid deadlines for
01
Strong Understanding of Various Marketing Principles
02
Exposure to Varied Branding Elements/Strategies
03
Learn effective CRM implementation strategies for business business performance
04
Master various soft skills from experienced trainers
1*When you enrol with us, you may be privy to another exclusive set of events and topics while bearing proximity to the overall objective and themes. Some of them may involve additional registration fees and will be hosted at our Mumbai campus.
Curriculum
Opt for a syllabus that's designed to unlock your best potential unlike standard management programs.
Code SEMESTER I
391 Principles of Management
750 Financial Accounting
751 Human Resource Management
835 Marketing Management in the Digital Era
752 Managerial Economics **
753 Organisational Behavior

** Available in E-Book format only

Code SEMESTER II
408 Strategic Management
66 Cost Accounting
733 Innovation Management **
836 Mastering Life Skills and Successful Interview Preparation
834 Legal Aspects of Business
338 Project WeLike
Code SEMESTER III
693 Marketing Research **
724 Consumer Buyer Behavior
716 Advertising & Sales Promotion
706 Distribution Management
218 Marketing Finance

** Available in E-Book format only

Code SEMESTER IV
427 Product/ Brand Management **
754 CRM **
829 Digital Marketing **
830 Marketing Analytics **
80 Project Work
Know About Admission & Fees
.
Experience a quick and stress-free admission process that doesn’t require you to compromise on work or personal commitments unlike traditional part-time managment and online management programs.
Eligibility Criteria
Graduation from a recognized Indian university
Graduation from an international university
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS
Admission Process
Apply online or download application form for walk-in admission
Upload or submit certificates, ID proof, and other documents.
Pay program fees
Get admission confirmation
Fee Structure
Entire fees of Rs. 1,26,000/- for two years to be paid in advance, without Personal Contact Program (PCP) OR
Rs. 1,29,600/- along with PCP fees
Yearly option Rs. 66,000/- per year without PCP fees OR
Rs. 69,600/- along with PCP fees
Overseas Students US $2000/- (Total Course fee for 2 year)
Alternatively, students can pay fees in Indian currency. The amount is Rs. 1,50,000/-
Get the Hybrid Edge
Feature Hybrid
learning
Distance
Learning
Online
Learning
Classroom
Learning
Virtual Interactive Classrooms - -
eLearning Toolkit - - -
Physical Course Material -
eBooks - -
Experiential Learning Programs - - -
Online Video Library - -
On-Ground Contact Programs - -
Industry Visits - -
Weekend Workshops - -
Virtual Sessions on Soft Skills’
Development
- - -
Industry News Updates - - -
Online Guest Lectures - - -
On-Call Query Support -
learn more
Peek Into Student Community
The program helped me thoroughly in understanding marketing and branding. This further assisted me in developing the brand identity for my own company.
Divya Doshi, Owner, Bodhi.com
Sales and marketing professional with 18 years of experience
15%*
Hybrid PGDM students prefer to specialize in Marketing Management
*All data is indicative and based on a recent student survey
Discover Industry Accolades
Trade Community’s Acknowledgment
Recipient of the ‘Best Innovative Institute’ award by ASSOCHAM
Winner of the ‘Best Industry Linked Management Institute in India’ award from AICTE-CII
Got questions?
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Enrol to be a part of this ambitious community
Enrol to be a part of this ambitious community