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FAST-TRACK YOUR CAREER WITH THE 2 YEAR HYBRID PGDM IN MEDIA & ADVERTISING MANAGEMENT
get program overview
MEDIA & ADVERTISING MANAGEMENT PGDM-MA-HB
Sign up for a program that transforms you into a leader who has a comprehensive understanding of industry trends and management knowledge.Select from multiple batch schedules for flexible and convenient learning as opposed to part-time and online management programs with rigid deadlines for:
01
Learn the art and science of networking to build authentic relationships
02
Learn brand positioning strategies to create a distinctive place and value in the target customer's mind
03
Master various skills required to be a good media planner
04
Master a number of softskills from expert trainers
*When you enrol with us, you may be privy to another exclusive set of events and topics while bearing proximity to the overall objective and themes. Some of them may involve additional registration fees and will be hosted at our Mumbai campus.
Curriculum
Opt for a syllabus that's designed to unlock your best potential unlike standard management programs.
Code
SEMESTER I
** Available in E-Book format only
Code
SEMESTER II
Code
SEMESTER III
** Available in E-Book format only
Code
SEMESTER IV
Code
SEMESTER I
837
Principles of Management
750
Financial Accounting
751
Human Resource Management
835
Marketing Management in the Digital Era
752 Managerial Economics **
753
Organisational Behavior
** Available in E-Book format only
Code
SEMESTER II
408
Strategic Management
66
Cost Accounting
733
Innovation Management **
836
Mastering Life Skills and Successful Interview Preparation
834
Legal Aspects of Business
338
Project WeLike
Code
SEMESTER III
693
Marketing Research **
716
Advertising & Sales Promotion
873
Rural Marketing
802
Internet Marketing **
780
Advertising A/c planning
-
** Available in E-Book format only
Code
SEMESTER IV
427
Product/ Brand Management **
868
Social media marketing **
823
Media Planning & Buying
830
Marketing Analytics **
878
Career Toolkit
879
Capstone Project
Know About Admission & Fees
.
Experience a quick and stress-free admission process that doesn’t require you to compromise on work or personal commitments unlike traditional part-time managment and online management programs.
Eligibility Criteria
Graduation from a recognized Indian university
Graduation from an international university
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS
recognized by IGNOU/UGC/AIU or associations
such as AMBA, AACSB, or EQUIS
Admission Process
Apply online or download application form for walk-in admission
Upload or submit certificates, ID proof, and other documents.
Pay program fees
Get admission confirmation
Fee Structure
Entire fees of Rs. 1,26,000/- for two years to be paid in advance, without Personal Contact Program (PCP) OR
Rs. 1,29,600/- along with PCP fees
Rs. 1,29,600/- along with PCP fees
Yearly option Rs. 66,000/- per year without PCP fees OR
Rs. 69,600/- along with PCP fees
Rs. 69,600/- along with PCP fees
Overseas Students US $2000/- (Total Course fee for 2 year)
Alternatively, students can pay fees in Indian currency.
Get the Hybrid Edge
| Feature |
Hybrid learning |
Distance Learning |
Online Learning |
Classroom Learning |
|---|---|---|---|---|
| Virtual Interactive Classrooms |  |
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| eLearning Toolkit | |
- | - | - |
| Physical Course Material | |
|
- | |
| eBooks | |
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| Experiential Learning Programs | |
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| Online Video Library | |
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| On-Ground Contact Programs | |
- | - | |
| Industry Visits | |
- | - | |
| Weekend Workshops | |
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Virtual Sessions on Soft Skills’ Development |
|
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| Industry News Updates | |
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| Online Guest Lectures | |
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| On-Call Query Support | |
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Peek Into Student Community
“
Taking up the Hybrid PGDM at WeSchool was a really good experience. As a working professional in the entertainment and media industry, I can tell you I am glad I took up this program at WeSchool.
”
Roydon Sylvan Bangera
Artist Manager
India's Media & Entertainment industry is expected to grow to $55-70 Bn by 2030 at 10-12% CAGR.
Discover Industry Accolades
Trade Community’s Acknowledgment
Recipient of the ‘Best Innovative Institute’ award by ASSOCHAM
Winner of the ‘Best Industry Linked Management Institute in India’ award from AICTE-CII
Got questions?
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